‘If we gave out cups at the end of Fashion Week, Alice McCall would have a hat trick: best newcomer, prettiest collection and easily the most popular in class.’
What a glowing recommendation, and by Vogue UK, no less. Make way people, the new ‘it’ brand is here! As an Australian fashion brand, still babies in the large and notorious fashion industry, we’re really stunning the world with the amazing designers we’re producing !
I have to say though, although Alice McCall’s lovely silhouettes and feminine designs have always been nice and all, they never really jumped out at me like it did when I first saw her cruise collection 14/15.
And boy, was I screaming. (Like seriously. Ohmygad. Look at that dress. THOSE SHORTS. THAT COLOUR. )
It is love at first sight. The whole collection screams perfection. I cannot get over the detail, colour palette and designs she has whipped up and thrown together with such effortlessness; it seems to have come together with that artful delicacy born out of a fairytale dream.
The simplicity of this maxi dress and the complexity of the detailed fabric and layering- what is perfection? And how effortlessly french chic are those pants?!
Alice has created an enchanted world where miniature doll-like beautiful girls wander around draped in supposedly simplistic yet artfully flattering garments, wrapped in the impervious bubble known as I-look-f*cking-amazing-right-now-and-I-know-it. (And I am totally feeling that, right now. At least, the miniature bit.. you know.. because I’m short..) The tulle, sateen and chiffon affectations on these garments capture nothing less than that dreamy, delicate and untouchably feminine side of women perfectly.
I’m loving the simple silhouette and bold lines. These looks are so straightforward yet delicate- talk about taking avante garde to a different level in today’s fashion scene.
Every girl knows that feeling. When you wear THAT dress with THOSE shoes, when your hair falls perfectly and you feel absolutely fabulous. We grace the world with our presence, we radiate confidence and inspire admiration and jealousy in others.
[ Am I being too honest here? Ha, I know you know exactly what I mean ladies ;) ]
Them pleats. Those RUFFLES. I’m crying. Look at that colour. If there was any time to be a fairy it’s now. Look how Alice has redefined the cut of these garments to flatter the figure. CUTE IS THE NEW SEXY.
And best for last- I LOVE PINK. I LOVE METALLIC. I LOVE BIG BOLD PRINTS ALICE MCCALL BLEW MY MIND THERE’S EVERYTHING I LOVE IN ONE OUTFIT KILL ME NOW I’m ok. Baby pink has never looked so edgy and YOU GO GIRL ROCK THEM SUNNIES.
Well there you have it- my favourite looks in the up coming collection that could not make me happier for the up coming season. Can you tell?
What do you think ? Take a look for yourself !