My Sweet Memory (MSM) is the cafe to be at amongst business men and students alike! And when we saw the new Central store pop up in Sydney, we knew we had to review it!!
MSM sets itself apart by introducing a new concept to the cafe industry. See, MSM is not just your ordinary cafe, oh no. It also prides itself on its retail section in which it sells a variety of high quality lifestyle products. There is something really new and enjoyable about being able to browse through a range of cute and unique products such as stationary, quirky office lamps and chairs and other various nicknacks whilst awaiting your coffee.
Most importantly however, is that MSM recognises the one thing that Siree and I have been yearning to see in Australian cafe’s since our trip to Korea and I think it is perfectly summed up in MSM’s vision statement: “We noticed the coffee industry was highly specialised, consisting of big brand coffee houses that offered poor tasting coffees or small local cafés, some which lack space and culture.”
This is exactly the cafe culture, if you can even call it a ‘culture’, that currently exists in metropolitan areas in Sydney!! MSM hit the nail on the head with its consumer, marketing, product and branding advantage!!! If it’s not the Starbucks’ and the Gloria Jeans’ with their highly branded generic interiors and mediocre tasting coffees, then it’s those local cafes with their [sometimes] slightly better coffees, but featuring those all white interiors with their shitty white tables tops and tacky chairs that make that horrible scraping sound along the floor with their thin metallic legs as you go to sit down! You don’t feel relaxed in these cafes, you dont feel all snug and cosy in these cafes, you don’t feel as if you have escaped the world in these cafes, you don’t feel as if you are indulging in these cafes!!!!
And thus, what we love most about My Sweet Memory is its focus on creating a relaxing and cosy ambience through impeccably stylish interior design AND great quality comfort food and drinks.
MSM Central follows the MSMs current trend of designing the interior of each store differently, but all still have that same MSM charm/vibe. Unlike its sister store in Town Hall, MSM Central’s vibe is a little bit darker and less cutesy with an overall rustic and vintage vibe that I love!
Stepping into such a lovely decorated cafe just makes you feel good!! It provides the perfect away-from-work/uni working environment. It is such a pleasure to sit in such a nice environment, be able to plug in your laptop (yes there are numerous powerpoints situated nicely next to your table) and do some work. It just feels relaxing, completely at ease and productive all at the same time. Oh, another bonus – FREE WIFI!!
Setting Rating: ★★★★★
MSMs service was really fast and the staff were not overbearing and in your face. They don’t hover around you trying to kick you out when you have finished your drinks or try to get you to purchase something more in order to stay in the cafe. You can stay as long as you like, peacefully and comfortably, working away on your laptop or reading a novel snugged up in one of the cushioned sofas.
Service Rating: ★★★★
Our total order came to $13.90, which is quite an average price for 2 drinks and a slice of lemon tart.
Hot Chocolate: $5.40 (bit steep I think)
Lemon Tart: $5.50
Overall, MSMs value for money is comparable to other cafes, but considering you get good quality food and drinks, free wifi, and can stay as long as you like, I think MSM earns some extra points:
Overall we really love MSM and it is definitely the place we go to regularly when we have a coffee craving or just want somewhere to relax, chill, chat or work!
708 George St. Sydney NSW 2000
95 Bathurst St. Sydney NSW 2000
3&4 Symond Arcade. 12 Churchhill Ave. Strathfield NSW 2135
Shop 4, 370 Victoria Rd. Chatswood NSW 2067