"It delivers an instant cooling effect for tired skin in hot summer to lower the temperature of your skin as well as our earth."
- Cooling Effect
- Product Design
Summer is well in effect here in Tokyo and to escape the heat, I thought I would road test one of the most interesting beauty products I’ve seen so far: the Innisfree Eco Ice Cotton Toner.
With a tagline that promises not only to cool you down in summer but also being environmentally friendly, I ask, what magic does putting on this toner aid in lowering the temperature of our earth exactly?
Well, Innisfree, priding itself as a natural environmentally-friendly brand hopes the introduction of these products will help reduce the use of air conditioners during the simmering summer months. While I am a bit pessimistic at the bold claim to stay cool on a searing 40 degree, high humidity day without a need for a fan or air con for sweet relief, I can relate to the satisfying feeling of getting rid of the day’s grime with a cooling toner.
When dispensing the product, I was surprised at what came out. The product released a spongy, silly string like foam that was soaked in a bubbly water based toner for easy direct usage. True to word, it was very cool to the touch and really moist.
The smart design of this silly string is that it replaces cotton pads for application.
The sponge-like foam not only eliminates the extra need for cotton pads to apply, but it can be stretched and pulled without breakage. A good squirt of this foam goes a long way as it holds quite a lot of product and it definately is fun to play with when moulding with your fingertips.
The cooling sensation from this product leaves you feeling a mild cool, much like the sensation after touching an ice cube, and the cooling effect does last for a brief minute or so after applying. Don’t expect for a long lasting cooling effect though!
This “Cooling” seems to be the IT buzz word in Korean cosmetic products these days and it’s specifically created for the summer time only so don’t expect to see these little guys being available all year round.
Have you tried the Innisfree Eco Ice Cotton Toner?
Let us know what you think below!
Until Next Time!